Animal Behavior Society
Current NWF efforts center on animals and habitat impacted by the Gulf oil spill, polar bears and other species adversely impacted by climate change, and eradication of invasive species like the Asian Carp that threaten indigenous species' survival. In addition to conservation, NWF expends enormous effort on outreach and education.
By helping children connect to nature, NWF fosters greater environmental stewardship within our youth. In 1958, NWF introduced Ranger Rick to children. Ranger Rick, the magazine, began publication in 1968 inspiring children with the Ranger Rick pledge to "explore the wonders of nature and learn the importance of every living thing. " As a child, I looked forward each month to getting my Ranger Rick, and the magazine motivated my first activist action, circulating a petition to ban baby seal hunting. NWF expanded its outreach to children by adding two magazine formats, Animal Baby
(for 2 - 4 year olds) and Your Big Backyard (for ages 4 - 7). Always innovating, the NWF website reaches even more children and their parents. In 2007, NWF sponsored the Green Hour to provide parents with ideas to get their children outside and engaged in nature. In 2009, the Green Hour effort merged into NWF's current children's campaign Be Out There And it's not just children NWF works to connect to nature. NWF's wildlife habitat certification program provides individuals resources and assistance in creating habitat within their own backyard.